The move to bring the OTT platforms under the I&B ministry could also mean that these platforms would have to apply for approval of the content they wish to stream. This in itself is likely to give rise to many conflicts as most OTT platforms have content that could otherwise be censored in India.
The government has brought video streaming over-the-top (OTT) platforms such as Netflix, Amazon’s Prime Video, Hotstar, and others under the ambit of the Ministry of Information and Broadcasting. These platforms were so far under the purview of the Ministry of Electronics and Information Technology.
With a market size of nearly Rs 500 crore at the end of March 2019, the online video streaming platforms may become a Rs 4000-crore revenue market by the end of 2025, according to reports. At the end of 2019, India had as many as 17 crore OTT platform users.